Spatially Brings Location Targeting to Smaller Stores

In the US, location intelligence specialist Spatially has launched its debut product, Spatially Ads, through which brick-and-mortar businesses can tap into the characteristics of their physical location to target customers.

Launched in January, the Boston-based firm aggregates and analyzes millions of data points, to present a view of an area's location and provide business owners with a better understanding of their customers' spatial behaviour. The Spatially Ads platform is built around a proprietary database of location analytics, spatial patterns and demographic data, going beyond traditional location-based targeting to incorporate consumers' off-line behavior. Users can target strong potential customers, or those who regularly pass through a given business area; target competitors' customers; and reach current customers and their neighbors, based on an upload of their home addresses.

Founder and CEO Hillit Meidar-Alfi (pictured) comments: 'Until now, location intelligence and spatial targeting have been largely inaccessible to anyone without the resources and the budget to mine through mountains of unstructured data. Spatially is levelling the playing field by making big data both available and actionable for the average small business'.

Web site: www.spatially.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.