Data-driven consumer identity management firm Infutor has launched a predictive consumer intelligence marketplace solution called Auto In-Market, which uses consumer identities and predictive analytics to help marketers identify and target active automotive buyers.
Infutor enables brands to gain access to information about consumers, and solutions that identify consumers before, during and in-between engagements. Through advanced analytical modeling, the firm's new Auto In-Market solution uses transactional data and demographics, as well as positive and negative purchase behavior data, to provide a predictive score that indicates the shopper's likelihood to make a purchase. In addition, the tool offers proprietary scores for: new vehicles, used vehicles, auto insurance, auto finance, and auto parts and services; and propensity scores based on purchase behavior and historical ownership data. Marketers can use the resulting data to personalize and tailor their campaigns and offers.
President and CEO Gary Walter (pictured) comments: 'As today's consumers are researching cars and other auto services online before even stepping foot in a dealership, we are helping auto marketers identify and immediately target those shoppers for improved marketing and sales success. With Auto In-Market, marketers can identify prospects with the highest likelihood of purchasing automobiles and other auto-related services and immediately deploy omnichannel marketing campaigns to target these consumers.'
Web site: www.infutor.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.