Metric Centric Launches Audience Impact Score

In the US, Washington-based advisory practice Metric Centric has launched a standard called the Audience Impact Score (AIS), giving financial sector clients a combined view of market sentiment and perception of a business, product, or service.

The firm helps clients identify who the best customers are, how to positively influence them, and if any unique competitors exist in the marketplace. The new proprietary AIS approach has been developed to enable private equity firms to understand a company's market position; drawing on multiple data points to determine how its brand presence is perceived, benchmarked against its competitors. It can be used for ongoing monitoring of audience perception across both B2B and B2C markets, and includes a weighted analysis that considers message influence score data, source influence score data, and Net Promoter Score (NPS) data as a baseline.

Founder and Managing Partner George Assimakopoulos (pictured) comments: 'The Audience Impact Score can tell a firm at a glance if a company is leading, lagging, or missing the market for their customers. Who wouldn't want to know that? This is actionable market intelligence accessible at the due diligence stage'.

Web site: www.metric-centric.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.