Mavrck Adds Influencer Marketing Forecast Capabilities

In the US, social media influence measurement specialist Mavrck has added forecasting capabilities to its platform, to help predict the results of influencer marketing campaigns before they kick off.

The firm is based in Boston, and uses a proprietary 'influencer activation engine' to identify and activate brands' most influential customers across social media networks at scale, focusing on existing customers it calls 'micro-influencers'. It also offers access to a tool called Fan Grader, to track the engagement of a brand's Facebook page, and identify its top 100 most engaged fans; and last August launched a number of automated tools to help combat influencer fraud.

The firm's new Performance Forecasting tools predict the results of a campaign in real-time based on influencers' historical Instagram performances and their current workflow stages. Users can check if they are on track to activate the correct number of influencers to achieve their goals across overall impressions, engagements and engagement rates; and can also track individual KPI performance metrics.

CEO and co-founder Lyle Stevens (pictured) comments: 'With any marketing campaign, you want to be able to ensure a return on your investment. Mavrck's new forecasting capabilities take the guesswork out of influencer campaign performance, allowing brand marketers to estimate how a campaign is going to perform before it even begins and to make changes throughout to better track against campaign goals'.

Web site: www.mavrck.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.