Madison Logic Debuts Buyer Journey Targeting Solution

New York-based B2B purchase intent data provider Madison Logic has launched a solution called Journey Acceleration, to enable marketers to target, acquire and nurture potential customers at all stages of the buyer journey.

Madison Logic claims to own and provide access to the 'world's largest set of demographic and behavioral intent data' based on more than a billion interactions per month from millions of decision-makers. Its marketing technology platform Activate ABM (account based marketing) uses proprietary data and reach, to help marketers gain insights into their target accounts, personalize their messages and optimize programs.

The new Journey Acceleration solution has been designed to help B2B marketers serve customized marketing to the right members of the buying committee, at each stage of the buyer journey - from awareness to consideration, to close and beyond. Using the tool, clients can dynamically target and segment prospects by understanding who they are and where they are in the buying journey. In addition, they can continually engage their target prospect with relevant messaging throughout the cycle; while targeting existing opportunities.

CEO Tom O'Regan explains: 'By getting the right message to the right people wherever they are in the funnel, you'll accelerate your revenue growth by converting your best accounts faster. Unlike traditional ABM platforms that have limited targeting criteria, Journey Acceleration ensures you achieve better conversion by continuously engaging your target prospect with relevant content and the right messaging strategy throughout the entire buyer's journey.'

Web site: www.madisonlogic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.