TVision Rolls Out Platform for Campaign Ad-Level Metrics

TV performance measurement company TVision has launched its Performance Metrics Platform, adding second-by-second viewing and attention data to make campaign and ad-level metrics available for brand marketers.

TVision's opt-in panel uses privacy-focused hardware and software for passive monitoring of television viewing behavior and person-level measurement data, reported second-by-second. The company's core technology uses patented computer vision algorithms to passively measure 'eyes on screen', in order to understand engagement with video content.

The new solution measures how people watch TV to uncover 'true campaign measurement', as well as insights into media planning, creative analysis and competitive intelligence. According to the firm, while brand advertisers use the TVision platform to plan, measure and optimize their TV investments to increase their ROI, TVision also meets the needs of TV networks and OTT providers, helping media sellers to validate their content.

Company President Luke McGuinness (pictured) comments: 'TV measurement has long been incomplete and viewability has been a big missing piece. As both media buyers and sellers become increasingly data-driven, there is demand for data that will bridge the gap between an ad running and a conversion event - better explaining why some TV campaigns work and others do not. Brands that use TVision have seen significant results: increased store visits, lowered customer acquisition costs, and greater conversions'.

The firm, which is headquartered in Boston with offices in New York and Tokyo, is online at: www.tvisioninsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.