Ad Firm Puts Real-Time Campaign Monitor in Every Room

i76 Solutions, a marketing agency based in a suburb of Philadelphia, is moving to a new office where client campaigns will be monitored in real-time on screens throughout the building - including the employee lounge and the kitchen.

The firm's new and larger office at 676 W. Germantown Pike in Plymouth Meeting, PA, will feature strategically-placed monitors throughout the building. These will rotate through current client campaign dashboards for the agency's roster of clients, allowing 'everyone in the agency to monitor activity across multi-channel marketing campaigns'. The stats will cover search, display and social, traditional media and off-line data.

President and founder Drew Salamone (pictured) says the idea for the hi-tech building has been with him since the agency started years ago: 'Data drives every decision we make today. But there is way too much of it coming at us, from all directions, at the same time. We needed a solution that would allow everyone in the agency to have accountability for the outcome of our client's campaigns'. He adds: 'Missing a data trend or competitive opportunity can be the difference between a campaign's success or failure. If a client's radio or TV campaign is active in a market, we want to see the traffic it's driving to their website in real-time and the effect it has on visitors over time. By the same token, monitoring search queries that trigger paid search ads as they happen allows us to optimize more efficiently, ultimately driving higher CTR's and better results for our clients'.

Web site: www.i76solutions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.