Mediagistic Launches Event-Triggered Ad Solutions

US marketing and advertising agency Mediagistic has launched a suite of advertising solutions called AdFluence, using real-time data from weather, airlines, live television and sports to launch ad campaigns when conditions are 'perfect' for targeted audiences.

With both fully managed and self-service (SaaS) configurations, AdFluence's patent-pending technology works on all major native ad channels including Google Ads, Facebook, Instagram, Snapchat, Twitter and Pinterest. The suite is designed to spend ad budgets more efficiently, based on KPIs such as lower cost per conversion, increased click-through-rates (CTRs), higher return on ad spend (ROAS) and increased in-store traffic.

VP of Digital Marketing and Innovation, Brantley Smith (pictured) claims the potential uses for AdFluence are limited only by marketers' imaginations. 'Think of someone waiting out in the cold for an Uber in Chicago in February', he says. 'What if they suddenly see an ad that tells them the current local temperature is 13 degrees, and there are available flights to Saint Lucia, where it's 85 degrees, for $239 round-trip out of O'Hare International? Real-time data from weather and flight data feeds immediately populate content to the ad being served up on any digital device. That's just one example of how this technology will allow businesses to better market to consumers'.

Web site: www.mediagistic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.