MiDiA to Launch TV Show Performance Tracking Platform

Media and entertainment insights provider MIDiA Research is launching a tracking platform called MIDiA Index, bringing together audience insights, trends and other data to help networks and agencies understand the impact of TV programmes.

London-based MIDiA works with clients from Disney and Google down to start-ups and SMEs on research into music, online video and mobile content platforms. The company offers a single annual subscription giving unlimited access to reports, data, analysis and insight.

The new platform aggregates numerous data types from multiple sources, to create a reading of how well TV shows are performing, demonstrate their value to TV networks, and establish who the audiences are. Featuring more than 160 shows across the US, UK, Canada and Australia, MIDiA continuously tracks several market indicators including viewing, brand awareness, demographics, audience demand, subscriber market shares, fandom, social media metrics and more, capturing the 'footprint' of each show from all angles. These metrics, combined with the firm's proprietary audience data, are channelled through the Index algorithm to determine a performance score: The MIDiA Index Score.

According to Karol Severin (pictured), Product Development Lead and Senior Analyst, MIDiA's data uncovers where audiences are really spending their time, who they are and what other digital activities occupy their limited available attention. 'Index is revolutionary in providing a holistic understanding of TV show 'fanbases', giving users the opportunity to view and learn from all the important metrics and components of the Index Score in a user-friendly dashboard. Users can avoid data gathering from multiple sources and navigating conflicting methodologies because we have done all the work and put the results at their fingertips in Index'.

Web site: www.midiaresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.