Datawrkz Unveils Vizibl Customer Data Platform

Ad tech and digital marketing solution provider Datawrkz has launched a customer data management and analytics platform called Vizibl CDP, for small to medium-sized businesses.

With offices in the US, Singapore and India, Datawrkz functions as an independent trading desk to drive digital media strategy, planning and execution on behalf of agency and brand clients; while on the supply-side, the firm offers proprietary programmatic technology such as header bidding and ad units. Its new Vizibl CDP brings together data gathered from online and off-line sources, segments it and generates insights so clients can make near real-time decisions regarding audience targeting; while re-engaging customers through the solution's retargeting capabilities.

CEO and co-founder Senthil Govindan (pictured) comments: 'By enabling the integration of off-line purchase data with online advertisements, Vizibl CDP helps measure and increase the effectiveness of a brand's digital marketing efforts. Among the problems this helps solve is cross-channel attribution, churn analysis, customer segmentation, and (through the integration with the Vizibl DSP) immediate implementation of advertising campaigns to custom cohorts'.

Web site: www.datawrkz.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.