Technomic Launches Menu Trends Insight Tools

In the US, foodservice research and trend insights firm Technomic has begun using AI, machine learning and language processing to create predictive tools identifying menu and other industry trends.

Acquired by B2B media and information company Winsight in 2015, Technomic provides primary and secondary food and foodservice industry insights, along with strategic advice to food manufacturers and distributors, restaurants, retailers and others. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments.

The company now uses modeling to determine future menu trends, and its predictive model also uses historical menu trends, social media listening tools and consumer sentiment to forecast how ingredients, flavors or dishes will trend in the coming years. Lizzy Freier (pictured), Senior Managing Editor, explains: 'Our analysts here at Technomic have always had these kinds of tools available, but now we're taking our forecasting to another level. By elevating our analytics practices, we can be more forward-looking and confident in our predictions. Brands can use these enhanced resources to make more informed business decisions and position themselves as thought leaders'.

Web site: www.technomic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.