Rebrand for MR Tech Firm IVP

Research tech provider Interactive Video Productions has rebranded as IVP Research Labs, reflecting its broader range of services including neuroscience and biometric offerings.

Founded thirteen years ago, the company has expanded from videography, video reels and usability testing to offer a range of neuro lab facilities for MR purposes, offered in-facility, in-field or online, and including eye tracking, biometrics, facial coding, EEG testing and integrated solutions. Promising a combination of user-friendly tools and expert technician support, the company partners with a network of research facility partners across North America and Europe, including Schlesinger and HCD Research.

The rebrand includes a new logo (pictured), brand identity and domain name. Company President Bob Granito says 'This is an exciting time for IVP as we continue to grow and enable added value for market research. We have sought to evolve our brand to better represent the business we have become today - a leading technology supplier for the marketing research industry'.

Web site: www.ivpresearchlabs.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.