In New York, media company Meredith Corporation has launched a suite of ad solutions it calls the Meredith Data Studio, using the company's proprietary first-party data and predictive insights capabilities to help inform marketing, product and business strategies.
Meredith uses multiple distribution platforms, including broadcast TV, print, digital and video to provide more than 190 million consumers with content each month, including ads from its advertising and marketing partners. Offerings from the new Data Studio are powered by the Meredith 360 Platform, an audience insights and activation tool providing predictive capabilities for analyzing billions of purchase intent signals and identifying trends, to deliver targeted audience and contextual advertising.
The new service also delivers Predictive Trend Reports, driven by machine-learning based on first-party behavior, and available across twelve verticals. In addition, Meredith has partnered with consulting firm Slalom, to provide direct support to clients.
Alysia Borsa (pictured), Chief Business & Data Officer, who oversees the new Studio, comments: 'As a brand-led organization that reaches nearly 95% of American women, Meredith possesses rich, exclusive data with massive scale in content-rich environments. Using those assets, we've built an exclusive, in-depth 12,000+-term taxonomy, a proprietary identity graph and over twelve billion intent signals to achieve an unmatched, comprehensive and timely understanding of women and their purchase intent - the holy grail for our partners'.
Web site: www.meredith.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.