Blis Launches 'Consumer Confidence Pulse'

Location data ad tech firm Blis has launched an interactive tracker called the Consumer Confidence Pulse, to capture a 'quick snapshot' of consumer sentiment.

Established in the UK in 2004 and now operating in 42 offices across five continents, Blis uses location data to map real-world consumer behaviour. In April, the company launched a product called 'Habits to Home Targeting', to help brands adapt their advertising for the new 'stay at home' world.

The new tracker, running in the UK, USA, UAE, Singapore and Australia, plots how consumers are feeling about their local economy, alongside household finances and spending intent. Results are updated twice monthly to provide a picture of how consumers are reacting to changes in their situation - both personally and on a national scale.

According to the firm, its tracker provides an opportunity for brands to contextualise other data sources to really understand the concerns of their audience. Head of Insights Alex Wright (pictured) comments: 'We started this tracker in the wake of the Covid-19 outbreak being declared a pandemic, to give us a quick read on consumer sentiment. Armed with the knowledge of what consumers are telling us, we can then plot this against our retail foot traffic and consumer movement data to give a rounded view of progress through crisis, stability and recovery'.

Web site: www.blis.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.