First US Member for Alliance of Agencies

Dutch based research consortium the Intersearch Network has announced that International Communications Research (ICR) has become its first US member company.

The group has been established for ten years, includes 27 independent research firms representing Western and Eastern Europe, North and South America, Africa and the Pacific Rim. Its aim is to offer clients a cost-effective alternative for international, multi-cultural research with greater insight through the use of researchers with local business acumen.

ICR President and CEO Steven McFadden says 'We have frequently heard from our clients that the in-country research is being homogenized and subsequently the nuances of the local markets are missed... The major difference with this type of network is that the research projects are managed by senior researchers, who are mostly the owners'.

As the US representative ICR, whose web site is at www.icrsurvey.com , will be able to administer worldwide research.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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