In the US, restaurant sector marketing and analytics platform Fishbowl has changed its name to Personica, and launched a loyalty program it says will help restaurants collect and use member, campaign and transactional data to build guest relationships with every interaction.
Founded twenty years ago by a team of restaurant professionals, Personica offers Engage, a platform for CRM, loyalty and digital data reports; and software for competitive intelligence, price, menu optimization and promotion analytics. The company previously offered access to a loyalty program called eClub, as a way for restaurants to connect with their guests. Its new loyalty program, Personica Loyalty, complements the company's suite of marketing products, with features including direct POS integration for real-time redemption data, customized and automated campaign builders, and custom branded mobile apps.
CEO Andrew Feigenson (pictured) comments: 'Restaurants are taking cues from other industries that deliver highly personalized shopping and entertainment experiences both online and in-person. As our industry continues to adopt digital technology, we will harness data and our fully integrated marketing and optimization tools to help our clients create personal experiences for their guests, resulting in higher lifetime value'.
The company, which is headquartered in Alexandria, VA, with offices in India and an international remote workforce, is online at www.personica.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.