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Integral Ad Science Buys Programmatic Firm Amino

January 15 2021

Advertising intelligence company Integral Ad Science (IAS) has acquired Philadelphia-based Amino Payments, a specialist in programmatic advertising transparency.

Will Luttrell, David Bookspan and Chris ChapmanIAS, part of the Vista Equity Partners portfolio of companies, was founded in 2009 and is headquartered in New York with operations in 17 offices across twelve countries.

Amino's services help advertisers keep tabs on how their media dollars are spent, 'eliminating fraud, waste and abuse' by optimising the supply path. The company was founded in 2017 and had grown to thirteen employees.

The buy will enhance the Total Visibility product, which offers advertisers impression-level financial insights and media quality verification to optimise campaigns in real-time, and was developed by IAS in partnership with Amino and launched last year. The Amino brand will be retired following the buy.

IAS Chief Executive Lisa Utzschneider comments: 'Programmatic advertising continues to grow at a tremendous pace, and with this acquisition we're bringing comprehensive transparency to the entire industry... unleashing the full potential of programmatic advertising for marketers who need their campaigns to be highly effective and cost-efficient'. Amino CEO and Will Luttrell (pictured with co-founders) adds: 'As even more digital media is transacted programmatically, the need for transparency will continue to be critical for advertisers. The Amino Payments team is thrilled to join IAS, the market leader in verification, to pursue a joint vision to bring unprecedented transparency into programmatic advertising'.

Web sites are at www.integralads.com and www.aminopay.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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