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InsightsNow Expands Team

February 15 2021

Behavioral research firm InsightsNow has added six new staff to its US team, Michael Dimanshtein, Tanner Hill, Kenny McMahon, Merva Morina, Renee Novak and Art Siegert; and promoted Kayte Hamilton to a new role supporting its recently launched Innovation Center.

InsightsNow Expands TeamFormer P2Sample / Cint exec Siegert joins as Vice President of Marketing, and brings experience from SaaS, market research, non-profit, and fintech businesses including ista North America and MFG.com. His new role includes boosting brand awareness, driving revenue, and implementing growth strategies. He holds a degree in Art from Asbury College with an emphasis on graphic design.

McMahon, who becomes a Senior Research Director, has worked as a Senior Scientist at Mondelez and GSK and brings expertise in creating products that deliver consumer-centric solutions. He holds a graduate degree in project management and a PhD in Food Science with a focus on consumer and sensory research from Washington State University.

Novak, who will serve as a Project Director, brings sixteen years of experience in marketing research in food service, spent at Product Evaluations, Inc. in Illinois, with a specialization in project planning, quantitative research and community management.

Hill joins as an Associate Software Developer, and is a recent graduate in Computer Science from Western Oregon University. Morina, now a Fielding Coordinator Associate, brings experience from transportation, customer service, supply chain management and operations management, from firms including Bunzl and Genuine Scooter Company, and holds Bachelor's and Master's degrees in Communication and Media Studies from Northeastern Illinois University. Research Analyst Dimanshtein earned a bachelor's degree in political science from Indiana University and a Master's Degree in European Studies from Georg August Universität, Germany.

Hamilton, who is promoted from Client Partner Director to Director of the innovation Center, will guide the center's product management, growth, expansion and customer service. Prior to joining InsightsNow in 2019 she spent three and a half years as a Senior Account Exec at Issues & Answers Network, Inc., and earlier she worked as a planner and researcher at St. Louis-based Brädo Creative Insight.

CEO and founder Dave Lundahl says of the appointments: 'We are thrilled that we've been able to expand not only our services, but also our team, during these recent months. These new team members help solidify our expertise in effective behavioral research, and will help us continue to guide our client projects in an ever-changing marketplace - so that we can provide the best actionable insights possible'.

Web site: www.insightsnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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