Adgile Media, an Australian firm measuring TV ad impact, has launched a cloud-based platform called Catalyst, designed to help users understand, optimise and extend their TV planning and buying in real time.
Adgile uses proprietary technology to track and interpret data from television broadcasts, combining its own first party data with other sources to provide insights into audiences, ad effectiveness and brand exposure. The new Catalyst solution can be accessed by brands, agencies and broadcasters, harnessing the structured first-party advertising content data that Adgile creates through its patented visual recognition technology. Billed by the company as a 'total TV effectiveness platform', the solution integrates its Analytics, Attribution and Activation product suite into a single intelligent platform.
Global CEO Paul Evans (pictured) says of the launch: 'Catalyst is truly industry-defining for TV. No other business or platform can offer brands the combination of real-time TV insights and intelligence, the ability to use impression-level exposure and consumer behaviour measurement that closes the loop on TV advertising outcomes, and the potential to amplify the value of TV advertising through in-the-moment programmatic VOD, display, search and social activity. These are transformative capabilities to fuel TV effectiveness - now available at the touch of a button'.
Web site: www.adgile.media .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.