DISQO and Research Results in Managed Services Deal

Consumer insights platform DISQO and research tech provider Research Results have announced a managed services partnership, giving the latter's clients access to DISQO's consumer panel, while Research Results will support project design, coding and data processing.

Los Angeles-based DISQO operates first-party panels that promise a 'complete view' of the consumer journey. The firm says many marketers lack the talent and infrastructure to build and deploy their own studies, and through the partnership Research Results will serve as a preferred partner to support them.

John Zarrella, President, Research Results, says DISQO's first-party audience 'delivers the data accuracy and quality our clients deserve'. According to DISQO CEO Armen Adjemian, 'Across many successful collaborations with our shared clients, Research Results distinguished themselves by their customer centricity and white glove managed services. We're very pleased to formalize and grow our relationship through this partnership so more clients tap into our audience efficiently and seamlessly - and get the timely and actionable insights they need'.

Web sites: www.disqo.com and www.researchresults.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.