Plannuh Launches Operational Marketing Index

In the US, software developer Plannuh has launched an index allowing marketers to analyse, score and benchmark the operational marketing performance of their department.

Marketers use Plannuh to optimize budgetary spend, meet organizational goals and improve ROI. The new Operational Marketing Index (OMI) provides a method to assess the performance of the creation, execution and measurement of a marketing plan. A survey asks eight questions about the creation and operation of the marketing plan, and a further eight about how the marketing budget is compiled and managed. The OMI then produces scores for each of the two, as well as an overall score.

A report then provides guidance on how to improve scores, including how to advance operational marketing performance, and how to compare it to industry counterparts.

Commenting on the launch, founder and CEO Peter Mahoney (pictured) said: 'Today, there is not enough industry benchmark data available to help marketers assess their marketing effectiveness and close performance gaps. We built the Operational Marketing Index to provide actionable insight for marketers so they can focus efforts on what is most important - creating goals, building a plan to achieve these goals, and efficiently utilize budget'.

Web site: www.plannuh.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.