eCommerce Marketing Platform Yotpo Raises $230m

In New York, data-led eCommerce marketing platform Yotpo has raised $230m in a Series F round of funding, which it will use to double its product and R&D team and accelerate the rollout of its full platform experience.

Yotpo brings data-driven solutions for loyalty, SMS marketing, reviews and other functions to a single platform, integrating with systems including Google and Instagram. Its connected suite of solutions promises to unlock unified customer data to help brands get more from their campaigns and maximize ROI.

New funding was led by Bessemer Venture Partners and Tiger Global, with participation from existing investors including Claltech Investment, Coin Ventures, Hanaco, Vertex Ventures and Vintage Investment Partners. This round values Yotpo at $1.4bn.

Yotpo CEO and co-founder Tomer Tagrin (pictured) comments: 'By integrating our products and consolidating customer data into one eCommerce marketing platform, brands will get to know their customers on a deeper level, give them edgy, VIP experiences, and get a higher ROI for their marketing efforts. Thanks to the incredible support of our investors and the passionate effort of the Yotpo team, the full release of our multi-product, synergistic platform is just around the corner'.

The firm, which has offices in New York, London, Israel, and Bulgaria, is online at www.yotopo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.