Business Influencer Marketplace Launches

Former Sample Central Group CEO Anthony J James has launched what he claims is the 'world's first' business influencer marketplace, offering access to 'highly networked' B2B and B2C leaders across fifteen countries in the US, Asia-Pacific, Latin America and Europe.

Sydney, Australia-based James (pictured) most recently served as Group CEO at marketing strategy, innovation and business transformation agency Trinity Consulting Services, before which he was Chief Innovation & Growth Officer at DDB Group Asia Pacific. Earlier he spent seven years running consumer insights big data engine Sample Central.

His new firm specializes in connecting brands and businesses with curated and vetted influencers, who have built 'significant followings' through traditional business channels such as LinkedIn. Its business influencer network offers a combined first-level reach of more than sixteen million people and a network reach of over 150 million people.

Commenting on the news, James said: 'The launch of InfluencerActive will change the influencer marketing game for both B2B and B2C brands, particularly with small businesses and medium-sized enterprises. Our focus is on curating a cadre of 'hyper-networked' individuals - real professionals who have a vested interest in their professional network and the ability to generate high levels of engagement. In general, our customers don't engage our influencers for their local expertise but for their regional and international scale'.

Web site: www.influencer-active.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.