DIY research software firm SurveyMonkey has launched artificial intelligence-powered brand and industry tracking solutions, which use technology to enable brands and financial services firms to continuously monitor and react to shifts in market perception.
SurveyMonkey's market research solutions enable researchers and finance professionals to gather proprietary data on-demand from more than 144 million respondents globally. The firm's new Brand Tracker and Industry Tracker solutions use AI and machine learning capabilities to help monitor industry and brand performance - at a fraction of the time and cost of traditional agencies, according to SurveyMonkey. Additionally, the company's Expert Services team can help customize the trackers according to specific needs, and the team is also available for users who need to scale programs globally or dig deeper into data.
Brand Tracker enables companies to continuously measure brand performance, including across behavior trends and consumer habits in multiple markets; assess campaign effectiveness; and conducting competitive analysis; while Industry Tracker helps investment and finance research professionals understand changing market dynamics. Artificial intelligence means users don't have to manually sift through hundreds of filters to discover hidden insights, while delivering wave-over-wave changes to metrics such as category perception and brand usage, highlighting the demographic and behavioral segments that shift the most.
Priyanka Carr (pictured), General Manager of Market Research Solutions at SurveyMonkey, comments: 'These two solutions show the growing value of replacing slow agencies with agile technology that delivers insights on demand, allowing businesses to rapidly react and adapt.'
Web site: www.surveymonkey.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.