Kantar and Streamhub in Streaming Analytics Deal

Kantar has partnered with video audience targeting and analytics platform Streamhub in a deal which the firms say offers new capabilities for the analysis and activation of online streaming audiences.

Kantar's video tagging technology provides media owners, media agencies and brands with data on online video consumption, specific programmes, and ad occurrences to obtain a view of media, whenever and however it is consumed. Streamhub's enterprise platform offers cross-market video and connected TV census datasets; and through its dashboard, platform viewing data can be interpreted via customised reports or advanced data visualisations.

According to Kantar, access to the Streamhub platform will enable its clients to improve management and monetisation of audience on-demand viewing. Bas De Vos (pictured), Global Director - Audience Targeting at Kantar, comments: 'As industry currencies expand to incorporate more on-demand viewing data across platforms, we're committed to providing our clients with a choice of analytics tools that equip them to optimise their content and advertising inventory and investments. Today's announcement is the latest in a series of collaborations we're formalising across the ecosystem to ensure clients have the best choice and tools to meet their needs.'

Web sites: www.kantar.com and www.streamhub.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.