SpotX Launches CTV Targeting Tools

In New York, video ad platform SpotX has launched a suite of tools allowing media owners and advertisers to target audiences using first-party, third-party or subscriber data for connected TV (CTV).

SpotX helps media owners monetize content across all screens and streams while providing advertisers with direct access to inventory. The company supports data activation and protection for connected TV (CTV), and has been expanding its capabilities in supply-side data activation.

According to the firm, the new tools can pre-emptively refine video ad inventory against audience data and content signals on the supply side in a privacy-compliant manner, restricting any personal information signals passed to the buy side in the bid request - including via IP addresses and device IDs. Media owners can combine first-party data sets and match them with multiple other data sets (from advertisers or third-party data sources), and advertisers who use SpotX's audience data technology can access customized log-level data and reporting to build insights, signals and audience data sets.

SpotX SVP Platform Mike Laband (pictured) comments: 'It's extremely gratifying to see the market grow and embrace the audience-based targeting suite that we've been building for years. Because we've created technology that takes all privacy regulations into consideration, we expect to see even more adoption moving forward, especially as additional privacy restrictions are enforced'.

Web site: www.spotx.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.