In New York, Kantar's Insights Division has hired former Ebiquity North America MD Jed Meyer and long-time Nielsen exec Susan Lauinger as 'Domain Leaders' in North America, for the Media and Content teams respectively.
The Media domain provides media buyers and sellers with intelligence to make marketing decisions, while the Content domain helps marketers develop creative and improve its effectiveness. Meyer (pictured) joins the former after two years at media and marketing analytics firm Ebiquity; before which he was Director, Brand Measurement at Google; EVP, Corporate Research at Univision Communications; and he worked for Annalect, the data and analytics business of Omnicom Media Group (OMG). Earlier in his career, he spent more than seven years at Nielsen, latterly as SVP, Client Solutions. Meyer has also served on the Boards of the Media Ratings Council and Council for Research Excellence, and as the Chair of the Advertising Research Foundation.
Lauinger joins after more than eleven years at Nielsen, most recently serving in the role of SVP, Global Advertiser Solutions. Prior to this she worked for Brand Informatics as VP, Connection Intelligence Group; VP, Marketing at American Express; Director / CRM Consultant at Estee Lauder; and in brand management positions at Altria, L'Oreal and Unilever.
Commenting on the appointments, Reed Cundiff, President, Kantar, NA, said: 'Susan brings a wealth of knowledge as a senior counselor and marketer across the media and consumer packaged goods industries, while Jed has deep and varied experience across the ad and media ecosystem. We are looking forward to applying their expertise to help us innovate and deliver for clients'.
Web site: www.kantar.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.