IRI Launches Opportunity Alerts and Predictors

In the US, consumer data giant IRI has launched an automated 'suite' of two products for insights and decision-making - Opportunity Alerts and Opportunity Predictors.

These use artificial intelligence and machine learning to process billions of data points and uncover patterns, and have been designed to enable CPG, retail and media companies to instantly identify 'execution gaps' and growth opportunities that positively impact performance.

The two solutions make use of analysis from IRI's Liquid Data platform: Opportunity Alerts provide push-based insights, while Opportunity Predictors proactively surface recommendations.

Krishnakumar (KK) S. Davey (pictured), President of Strategic Analytics, comments: 'These new capabilities will fundamentally transform the way people work, saving teams hundreds of hours of time every week in mining backward-looking data and enabling them to instead focus on actions'.

Web site: www.iriworldwide.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.