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Momentive Debuts AI-based Audience Targeting Solutions

June 16 2021

Momentive, which was previously known as SurveyMonkey, has launched several artificial intelligence-powered MR solutions to help improve audience targeting with advanced analysis.

Priyanka CarrThe firm provides online subscription-based tools through which individuals can create surveys, collect responses and analyze survey results, along with an Enterprise version, for companies wanting to gather, compare and share business-related feedback data. Momentive's purpose-build solutions are offered across five categories: market insights, brand insights, employee experience, customer experience, and product experience.

Built on 40 existing Momentive offerings, the new solutions include a usage and attitudes tool, to help users understand the preferences, habits and purchase behavior of a target audience; and a consumer segmentation solution which classifies customers into groups based on shared characteristics identified through a cluster analysis of demographic, psychographic and behavioral survey results. In addition, new product optimization and 'feature importance' solutions use conjoint and MaxDiff analyses to identify what customers value most, so brands can optimize their products; and a pricing optimization solution features Van Westendorp and Gabor-Granger pricing analyses to help arrive at the optimal price point for a product or service.

Priyanka Carr (pictured), General Manager of Market Research and Insights, comments: 'Slow and static market research just won't cut it with the pace of modern business. Innovative leaders across financial services firms and consumer brands can now rapidly incorporate deep insights to shape what's next. These new solutions deliver insights faster and represent a significant opportunity within our rapidly scaling customer base.'

Web site: www.momentive.ai .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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