National CineMedia Names SVP, Insight & Analytics

In New York, cinema advertising network National CineMedia (NCM) has appointed Manu Singh as Senior Vice President of Strategic Insight & Analytics.

NCM says it is the largest cinema advertising network in the US, with over 20,600 screens in more than 1,600 theaters, in 190 Designated Market Areas. Singh (pictured) joins from workspace platform Knotel, where as General Manager she oversaw sales and revenue strategy. Before this, she served as Head of Revenue Strategy / Audience Research, Digital Insights & Enterprise Data Strategy at Discovery, Inc. Earlier she held roles at WebMD, NBCUniversal Media, GE, and Nielsen Media Research.

In her new position, Singh will lead NCM's Marketing, Sales and Advertising Research team, including NCM's proprietary Behind The Screens community of more than 5,000 movie fans. Scott Felenstein, NCM President, Sales, Marketing & Partnerships, comments: 'Manu has a broad and extensive background in research, data strategy, and audience insights across television and digital platforms, which is a great fit for NCM at this exciting time for our company. I look forward to working together with her to help brands discover innovative new ways to connect with these valuable movie fans across all of our NCM big screen, digital, and digital-out-of-home platforms'.

Web site: www.ncm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.