ActiveCampaign Launches Developer Fund

ActiveCampaign, a specialist in Customer Experience Automation (CXA), has launched a $2m Developer Fund offering support to app developers working on tools for its platform.

The platform helps businesses of all sizes to engage with their customers, via access to more than 500 pre-built automations for use in segmentation and personalization initiatives across social media, e-mail, messaging, chat and text. Less than three months ago, the firm raised $240m in a Series C round of financing, for further investment in product development, ongoing global expansion, and acceleration of partner initiatives. Its platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for segmentation and personalization.

The new fund is open to developers, startups, and agencies working on app integrations with the CXA platform which provide advanced features for free to customers. Financial support will be offered upfront and on an ongoing basis to help developers from any country with their work.

Founder and CEO Jason VandeBoom comments: 'Unlike all-in-one platforms that force customers to use their solutions, ActiveCampaign gives our customers incredible flexibility to use the tools that work best for their unique needs. By introducing our Developer Fund, we are continuing to lead with that customer obsession. We're creating this program so our developer partners feel valued and incentivised to create even more tools, and therefore more flexibility for our customers'.

Web site: www.activecampaign.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.