Quotient Adds Multi-Touch Media Measurement to Platform

California-based digital media analytics specialist Quotient has added 'multi-touch' media measurement and self-serve capabilities to its Analytics Platform, to enable users to evaluate the performance of their omnichannel campaigns run on the platform in near real time.

Quotient, which also has offices across the US as well as in Bangalore, Paris, London and Tel Aviv, offers a proprietary measurement solution and exclusive shopper data to deliver personalized digital coupons and ads to millions of shoppers each day, based on online behavior and engagement data. The firm's new methodology attributes sales across all media touch points run on the platform and provides insights into best-performing audiences, creative and channels. It is based around time-based, multi-touch and impression-based attribution, looking at individual purchases and impressions.

According to the company, with the new self-serve capability, customers can obtain on-demand access to the platform, with near real-time performance tracking, and assess campaign health within days of launching their campaign. Customers can also aggregate results across any selection of campaigns without duplications of impressions and transactions.

CEO and founder Steven Boal (pictured), comments: 'We are excited to offer our customers access to this holistic measurement capability to help them access critical data that has previously not been available to advertisers, retailers and agencies. With this enhancement, our customers will now have a clear picture of sales tied to impressions, understand their return on ad spend (ROAS) across all touchpoints, and be able to optimize a campaign in-flight.'

Web site: www.quotient.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.