Reports to Take Pulse of US Technology

Technology marketing consultancy Robins Consulting Group and trade press publishing group TMC in the USA have joined forces to produce a series of new market research studies covering a variety of technology products and services.

The TechPulse(tm) research is designed to discover, analyze and track the key perceptions, preferences and purchasing behavior of prospective customers for a variety of technology products and services, including VoIP and IP telephony, WiFi, CRM and contact center, biometrics, handheld computing, and other quickly evolving technology sectors.

The research being developed by RCG and TMC will be completely customer-centric. The TechPulseTM research will survey prospective customers' attitudes, perceptions and preferences regarding key attributes of the technologies, including current marketing messages and communications, applicable standards, features and functions, applications, benefits, and purchasing preferences and pricing.

Over the next few months, RCG and TMC will introduce a number of TechPulseTM End User Preference Tracking Studies for many of the fastest growing IP telephony technology sectors, including IP-PBXs, WiFi Telephony and Broadband VoIP.

RCG president Marc Robins commented, 'I couldn't be more excited to have TMC as a partner in this new venture. The size, frequency and quality of TMC's outreach to the IP telephony marketplace is unmatched by any other media company today. Over the years, through the publication of its Internet Telephony magazine, TMCnet.com Web site, online publications and e-mail newsletters, and the production of its INTERNET TELEPHONY Conference and EXPO trade shows, TMC has developed a large and loyal community of users that cuts across all major industries, professions and demographics'.

'The research that our two companies will develop will be crucial to the vendor communities we serve', added TMC president Rich Tehrani. 'Over the last 20 years, we have both seen countless technology companies developing products for non-existent markets, or alternatively, developing great products but not correctly understanding how to sell them. Our new TechPulseTM research will be affordable and useful, not found anywhere else, and best of all, used by the industries we serve to develop better products and market more effectively'.

More information is available from Marc Robins, Robins Consulting Group, on +1 718-548-7245 or e-mail: robinsconsult@optonline.net

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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