Launch of Contextual Data and Targeting Firm Kopa

In Australia, digital AdTech industry exec Trent Silins has launched a contextual data and technology firm called Kopa, to help marketers improve their video campaigns with contextual targeting, reporting and insights.

Silins (pictured) has more than fifteen years leadership experience in the digital video sector across the APAC region. His new firm Kopa offers data solutions powered by a patented approach to content understanding, designed specifically for scaled video platforms. Rather than relying on black box topics or keyword taxonomies, the firm's platform delivers content-level transparency to inform buying and measurement decisions on every campaign.

Its full-service offering includes planning and insights, KPI-driven performance optimisation, and reporting. Kopa will also provide solutions for self-service activation for programmatic video buying teams, and offer global campaigns access to multilingual capabilities.

Commenting on the launch, Silins said: 'Kopa is designed to super-charge brand growth in video for some of today's most important marketing challenges: contextual targeting and insights and brand suitability - while ensuring that each brand's unique performance KPIs are not sacrificed. Kopa is designed based on years of experience to provide strategic, transparent and tactical best practices that improve campaign investment and video performance.'

Web site: www.gokopa.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.