As reported in Research News, the monthly newsletter of the Market Research Society of Australia, this month sees the launch of the new AS4752 in Sydney on 17 June by Standards Australia. The country joins the UK, Spain and France as the fourth nation to introduce an official quality standard for its market and social research industry.
The new standard is more consistent with ISO requirements and AS4752 will roll into the international market research standard, which is currently being developed and will be launched in 2005.
The new standard also gives smaller agencies the opportunity to embrace audited quality assurance, when once only qualitative recruiters (in additional to fieldwork agencies, which tend to be larger companies) could get involved in IQCA.
Like the UK standards, which are certified by the British Standards Institute (BSI) and the European Federation of Market Research Organisations (EFAMRO), the new Australian standard comprises four modules:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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