New Hires Boost MB UK's Marketing Expertise

Millward Brown has this week hired Shirley Acreman and Mary Biggs to boost its team of experts with strong marketing backgrounds. Both will be based at the company's Warwick office in the UK.

Acreman rejoins Millward Brown after eight years spent clientside. She leaves her current position as Marketing Director of the charity Sustrans which has pioneered the development of cycle-ways across the UK. Previously, she held both research and marketing positions at Allied Domecq, including time spent as an International Marketing Director for Ballantines. Acreman began her career at Nielsen and AGB.

Biggs comes to Millward Brown from Sainsbury's Online. She has 15 years marketing experience in the UK and South Africa and has worked for Unilever, GSK and Bristol Myers. At Millward Brown UK, she will take on the role of Brand Manager for AdSelector, one of the most advanced tools to help advertisers and their advertising agencies assess creative concepts in the early stages of development. Biggs will also help to manage CategoryDynamics, a market mix model designed for sales volume forecasting across both packaged goods and B2B product categories.

Commenting on the appointments, Gordon Pincott, Millward Brown UK's Head of Client Service said: 'Both are part of our overall strategy for further developing our UK business and ensuring that we have the right people and skills in place to help our clients make the best brand investment decisions. Shirley's experience will help us continue to develop our approaches to meet the needs of marketers. Mary's online experience at Sainsbury's, and her first-hand understanding of how marketing effectiveness analysis can help clients make better decisions about their brands, will be an invaluable addition to the work our client service teams already undertake to help ensure that a client's marketing investment creates true value'.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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