QuestionPro Launches 'Budtender' Cannabis Panel

Austin, Texas-based QuestionPro has launched a specialty audience panel comprised of cannabis enthusiasts (consumers) and 'budtenders' - gatekeepers to the products being sold behind the counter - and totaling more than 100,000 members.

QuestionPro, founded in 2006, provides online survey and research services, including tools for the creation, distribution and analysis of surveys and platforms for polling, mobile research and data visualization.

The company says the panels will offer Cannabis producers, retailers, investors and others in the industry easy and affordable access to critical insights and opinions: for example Budtenders' awareness and perception of brands, and consumer preferences and awareness, both with trends over time. Like all of QuestionPro's audience panels, the new services feature detailed panelist demographics and background information, accounting for more than 300 data points collected from each member.

Tim Cornelius (pictured), Director of Audience Operations comments: 'Our budtender panel is perhaps the single most effective channel for cannabis producers and marketers to get their fingers on the pulse of not just what consumers are buying, but what the experts are recommending'.

The firm has offices in the US, Canada, Mexico, Germany, the UAE and India, and is online at www.questionpro.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.