RTB House Enhances Path-to-Purchase View

Retargeting tech company RTB House has updated its Deep Learning AI Engine, to provide brands with an enhanced view of consumers throughout their path to purchase.

RTB House offers technology which allows any online store, brand or manufacturer to profile e-shoppers and run campaigns with personalized messages. Its Deep Learning AI Engine is now able to recognize consumers' stage within the sales funnel in real time, resulting in more relevant communication with customers and prospects.

Gary Burtka (pictured), VP of US Operations, comments: 'This past year has seen explosive growth in eCommerce, and as such, our clients are increasingly looking for full-funnel solutions - to understand consumer behavior and reach audiences appropriately no matter what stage in the buying journey they are in. We help brands determine where consumers are within the funnel, what segment they fall into, what ads are best to show each segment, and what products will resonate the best with each consumer'.

Web site: www.rtbhouse.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.