$85m for Insights Platform DISQO

Consumer insights platform DISQO has raised $85m in a Series B round of funding, which it will use to scale its operations and accelerate its product roadmap, with a focus on expanding the reach and capabilities of its platform.

Founded in 2015 by Armen Adjemian, Armen Petrosian and Drew Kutcharian, Los Angeles-based DISQO operates first-party panels that promise a 'complete view' of the consumer journey. The firm's platform enables clients to understand the entire experience, from how people feel about brands to how they engage with advertising and ultimately how they find and buy the products they love.

New funding has been led by Sageview Capital, with participation from March Capital, Valuestream Ventures, and existing investors Alpha Edison and Bonfire Ventures. As part of the funding, Dean Nelson, Senior Partner at Sageview Capital, and Wes Nichols, Partner at March Capital, will join DISQO's Board of Directors. Nichols comments: 'March Capital's deep software and operational expertise help innovative companies and founders disrupt categories through technology, and we look forward to working closely with the DISQO team to further accelerate the company's amazing growth trajectory.'

Web site: www.disqo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.