Future plc Launches Aperture Audience Data Platform

In the UK, media company Future plc has launched an audience data platform called Aperture, providing advertisers with access to the company's intent-based first-party data.

Future's portfolio of more than 220 brands - across sectors including tech, games, TV, entertainment, women's lifestyle, music and sports - includes magazines (and related web sites) such as Marie Claire, Country Homes & Interiors, PC Gamer and Women's Weekly. The new Aperture platform taps into these audiences, reaching more than 300 million people globally each month and billions of monthly ad impressions, enabling targeting across interests, behaviour, geographies and lifestyles. Aperture also takes in thousands of demographic signals from across the portfolio each day and combines them with an e-mail subscriber database to further identify and target audiences.

Bringing together data from Future's portfolio into one platform, the company says Aperture has increased its addressable audience by 150%. In addition, Future has built proprietary price comparison technology for products and services, to help consumers uncover the best price during their path to purchase. This data, along with details of intent-based shopping captured through Future's HAWK eCommerce technology, will inform Aperture with behavioural signals.

Commenting on the launch, Nick Flood (pictured), Global Commercial Operations Director, said: 'We believe the data opportunity we offer is unique within premium publishers and, with additional functionality set to be announced shortly, will be the best-in-class option for advertisers. Clients have already applied Aperture to their campaigns with fantastic results and we're looking forward to seeing the platform flourish as we onboard more high value and unique data sets'.

Web site: www.futureplc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.