Programmatic research tech platform Lucid has appointed Eric Denker as Vice President heading up its Corporate Development and Strategy.
Denker will be responsible for shaping strategic alliances, investments and M&A; and for integrating businesses and teams into the organization. Lucid says its marketplace has grown more than 50% in the last twelve months, and attributes the growth to its software business and the launch of its Impact Measurement solution.
He joins from J2 Global where he was Director of Corporate Development, completing more than fifteen transactions including the acquisitions of Moz, IPVanish and BabyCenter. Earlier he developed and managed strategic partnerships for Willis Towers Watson's benefits marketplaces, Liazon and Via Benefits.
Lucid CFO Todd Saypoff comments: 'The need for timely and cost-efficient access to consumer insight has never been more clear as businesses of all sizes and maturity levels turn to ResTech to make informed decisions. We've seen that in the growth and adoption of both our software and media measurement solutions. To keep pace with where the industry is going, Lucid has already been investing in building the best marketplace for connecting businesses with the human answers and opinions they need. With Eric now on board, Lucid is in a position to capitalize on any expansion opportunities, whether that be a strategic partnership or a technology acquisition'.
Founded in 2010, Lucid is headquartered in New Orleans, LA with offices throughout the US, Europe, and Asia, and is online at www.luc.id .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.