Rival Group Firms Launch Post-Pandemic Insight Tool

Sister firms Rival Technologies and Reach3 Insights have launched a mobile messaging-based customer insight solution called 'New Customer Experience', promising to help brands monitor the needs and expectations of customers they gained during the pandemic.

Part of Rival Group Inc., Rival Technologies offers voice, video and chat research solutions optimized for the 'Mobile First' generation; while Reach3 Insights uses Rival's technology and its own methods to deliver rapid insights at scale. The New Customer Experience solution uses Rival's mobile-based tech to provide brands and marketers with real-time access to both projectable quantitative data, as well as photos, videos and other more qual inputs, submitted by consumers.

The service was developed following research performed by the firms that indicated that 45% of US consumers had shifted brands during the pandemic, with 85% of these consumers planning to stick with their new purchase decisions. Rival CEO Andrew Reid (pictured) comments: 'New customers are increasingly difficult to secure, and the ability to rapidly engage and retain new customers on mobile is mission critical. Traditional, e-mail-based methods may actually harm those new relationships. We developed this solution to feel less like a 'test' and more like a meaningful mobile engagement that new customers crave'.

Web sites: www.rivalgroup.io , www.rivaltech.com and www.reach3insights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.