Kantar has launched a creative measurement tool called Digital Video AI, which can be used to predict the performance of online video ads in under fifteen minutes.
Building on last year's launch of Link AI for TV advertising, the new Digital Video AI evaluates online video ads against those behavioral and creative metrics that drive sales and build long-term brand equity. Powered by Link, Kantar's database of more than 230,000 adverts, the new service enables marketers, publishers and creative agencies to analyse creative variants and conduct creative competitive analysis.
Unilever partnered with Kantar during the development of the tool and has tested hundreds of ads on the platform. Dinesh Gopinath (pictured), Global Head of Product for Kantar's Analytics practice, comments: 'We appreciate Unilever's longstanding strategic partnership and participation in this innovation journey. Digital Video AI is a great new way to make smarter and faster decisions to optimise digital video's contribution to marketing and business goals'.
Web site: www.kantar.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.