Synovate Chooses SPSS

Synovate has selected SPSS Dimensions, an integrated market research platform for survey design, data collection, data management, analysis and publishing of market research results, as its technology of choice throughout its worldwide operations.

Synovate will promote the use of Dimensions for data collection, data cleaning and manipulation, data analysis and reporting to its nearly 50 locations around the world. The Synovate/SPSS global agreement expands a 2002 agreement between the companies that standardizes the use of Dimensions for web-based data collection in US Synovate locations.

According to Synovate CEO Adrian Chedore, 'At Synovate we are constantly thinking of new ways to develop powerful new market intelligence services for our clients. High-quality technologies like Dimensions enable us to turn these ideas into reality. Dimensions is a best-of-breed market research platform. Its open system architecture enables us to extend and customize it so we can meet each client's needs and, at the same time, differentiate ourselves from the rest of the market'.

Jack Noonan, SPSS President and CEO added 'We value our long-standing relationship with Synovate and are both honored and excited that Dimensions will be offered at Synovate locations in five continents. As the seventh largest market research firm in the world, Synovate are at the top of their game. To have their endorsement is a credit to Dimensions and its ability to enable them to customize, optimize and control the research process'.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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