Aha! Unveils Moderating, Analytic and Dashboard Tools

In the US, online qual research platform Aha! Insights Technology has launched a range of new features, including moderating, analytic and dashboard tools.

Aha! offers a full suite of qual and quant tools and activities to quickly create and deploy custom consumer and B2B research studies in-the-moment, as people go about their daily lives - capturing in-depth emotions, actions and behavior. New platform features include moderating tools, with an 'Observe' functionality to enable moderators to 'go deeper' with personal video probes and/or send images with a probe; and respondents can now reply to the probe with video or images.

A new Analyze Zone can be used by clients to access word cloud options and automated custom quant charts; segment and demo data runs, composite collages, and perceptual maps; and create 'visually compelling' client reports. The firm's new Dataviz Dashboard gives client viewers the option to directly click through to specific activities and related responses, and includes a client/project team chat window where observations and insights can be shared. Finally, the firm says its platform's infrastructure has been upgraded to 'supercharge processing speed'.

CEO Ray Fischer (pictured) comments: 'In collaboration with our clients, we continue to innovate our world-class platform to go beyond other online insights tools available in the marketplace today. This set of new features and enhancements is our most robust to date and truly advances the moderating and analytic capabilities of the platform for our corporate and brand insight clients'.

Web site: www.ahaonlineresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.