Ipsos has merged its business in Bolivia with MR and public opinion firm CIESMORI.
Founded in 2017 through the merger of CIES Internacional and Equipos MORI, CIESMORI offers five types of service: in-store research through retail audits; geo-marketing and location studies; household and individual research about consumption and behavior patterns; socioeconomic research and consulting; and fieldwork and data processing. The firm currently has offices in La Paz, Santa Cruz and Cochabamba.
Following the deal, Ipsos will transfer its assets in the country to CIESMORI, and Ipsos will retain a 20% minority stake in the business. Following the transfer, both organisations will operate under the name Ipsos CIESMORI in Bolivia, with a focus on expanding the portfolio of solutions offered.
Ipsos has been providing research solutions in Bolivia since 2007, following its acquisition of Peruvian agency, Apoyo. Jean-Christophe Salles, CEO of Ipsos in Latin America described the merger as a 'great opportunity' for clients and employees. Marcelo Mercado (pictured), CIESMORI President, added: 'By associating Ipsos' world-class solutions and technology and CIESMORI's extensive knowledge of the Bolivian market, we will become a key player in the research Industry'.
Web sites: www.ipsos.com and www.ciesmori.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.