Cognitive Launches AI-based Ad Evaluation Solution

In New York, artificial intelligence marketing company Cognitiv has launched a solution using algorithms built for individual advertisers, which evaluate each impression in real time and label those most likely to drive a conversion.

Cognitiv uses deep learning applications to predict consumer purchase behavior, then automatically builds custom algorithms to help reach consumers in more contextual, relevant and personalized ways. The firm's new Cognitiv Curation solution uses a marketer's first-party data to build self-learning, custom algorithms specific to each advertiser and each KPI. These programs automatically optimize a marketer's campaign by learning from successful and unsuccessful outcomes, and are able to adapt in real time based on consumer behavior and market conditions.

Cognitiv works with the advertiser or media trader to set up the 'Deal IDs' for whichever DSP (digital signal processor) they use, then the trader buys that Deal ID as the Curation algorithm labels the right impressions in real time. CEO and co-founder Jeremy Fain (pictured) comments: 'Adding new customers and retaining existing ones is the lifeblood of any business, but it is very hard to find them at an efficient cost at scale. One day, one audience or tactic might work, but the next it won't or doesn't scale. Deep learning is how Cognitiv solves these problems, saving traders time while delivering new customers at scale and at an efficient cost'.

Web site: www.cognitiv.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.