Receipt Panel Deal for NielsenIQ Aus

In Australia, consumer data giant NielsenIQ is to offer clients access to 'one of the biggest receipt panels in Australia', promising new understanding of 'the most important retail consumer group - the omnishopper'.

The firm says one-in-three Australian households now shop across both brick-and-mortar and online channels, and omnishoppers account for 29% of spend in FMCG, around $AUD 22.4billion. Via a new partnership with mobile consumer rewards app UGroup, which uses OCR technology to capture 250,000 receipts a month and whose panel is set to grow to 30,000 households by the end of 2022, NielsenIQ will offer data on more than 120 banners across categories including grocery, ecommerce, health and beauty, pet, liquor and convenience. The firm says it is currently 'in the process of finalising the onboarding of two years of back data'.

Megan Treston (pictured), NielsenIQ's Pacific Leader says of the launch: 'Shoppers increasingly transact across retailers and via both online and off-line channels. Navigating these rapidly changing market dynamics and complex consumer behaviours to make informed business decisions requires accurate, quality and dependable insights... This major milestone on NielsenIQ's omnishopper roadmap will provide Australia's retailers and manufacturers unmatched accurate, trustworthy, receipt captured data and insights across more retailers than ever. It's a game changer for optimising product, marketing, price and placement strategies'.

NielsenIQ is the new name for Nielsen's consumer intelligence business, sold off last year, and last week launched Activate, a solution allowing retailers to engage shoppers with personalized promotional offers.

Web site: www.nielseniq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.