Semcasting Integrates L2 Voter and Consumer Data

In the US, cookieless targeting specialist Semcasting has added L2 voter and consumer data to its 'ADS' data ID resolution, audience design and attribution platform, allowing clients to enhance their first-party audiences.

ADS (Audience Designer by Semcasting) onboards marketers' first-party data, allowing same day or better time-to-market for advertisers on demand-side platforms. With the integration, political campaigns can access voter files from L2 directly within the ADS platform. L2 files include more than 650 standard fields, collecting data from both minor and major elections, parties, districts, credit bureaus, telecom companies and government sources; and its voter files include nearly 95 million cell phones nationwide.

In addition, L2 partners with HaysatqDNA to provide access to more than 110 issue- and candidate-based predictive models. This enables campaigns to target individual voters based on their support or opposition of national figures, with issues including COVID policy, guns, police, the economy, environment and education. The Semcasting ADS platform allows users to onboard their own or registered voter lists, use third-party data segments and activate the audience directly into the DSP of their choice, with voter data updated monthly based on registrations, donations, activism, and issues preferences.

Semcasting VP General Manager of Politics Matthew Hedberg (pictured) comments: 'L2 is a gold standard in quality voter data and we are proud to have their insights available in ADS. This partnership empowers our customers to build even more highly targeted audiences that can be activated across several platforms'.

Web sites: www.semcasting.com and www.l2-data.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.