Sitel Agrees to Buy CXM Specialist Majorel

Customer experience products and solutions company Sitel Group has agreed the acquisition for an undisclosed sum of Luxembourg-based competitor Majorel Group. The merger would form a combined entity with over 240,000 employees across 55 countries.

Majorel's services span the entire customer lifecycle, including digital consumer engagement, CX consulting and a suite of digital solutions. The firm combines clients' quantitative and qualitative data to obtain a 'holistic' view of their customer experience and provide a better understanding of clients' needs and expectations; including the prediction of prospective clients' behaviour based on previous customer actions. With a footprint spanning more than 41 countries across five continents, the company employs more than 75,000.

If the deal goes ahead, Majorel will be integrated into the Sitel Group, and on completion the combined entity, headquartered in Luxembourg, will announce its new name and brand identity. The combined organization will be led by Sitel founder, President and CEO Laurent Uberti (pictured) as CEO, while Majorel CEO Thomas Mackenbrock will take the role of Chief Investment Officer and CEO - EMEA. The pair will be supported by Olivier Camino, Sitel's Global COO and co-founder.

Uberti comments: 'With Majorel, we have found the perfect partner to accelerate our strategy delivery. We realized early on that we share the same DNA as Majorel and are excited to jointly write the next chapter in our growth while delivering best-in-class customer experience solutions around the globe'.

Websites: www.sitel.com and www.majorel.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.